These textile pigments are available in bright, brilliant and strong shades. It is amongst few red pigments which has very good fastness to soap and hence used in making printing inks for soap wrappers and also in the preparation of textile printing emulsions.
The business of Amritlal Chemaux Pvt Ltd. was started in 1917 as a small partnership firm. Mr A. K. Doshi who joined in 1924 as partner secured dependable source of supply by successfully getting agency from a well known British Company, L.B. Holiday and Company Ltd of Hudersfield, U.K.
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