Rural Marketing

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Rural marketing has gained momentum in developing countries as marketers have found that urban markets are now saturated with multiple brands in each category. So in order to leap higher, marketers began to leverage the bottom of the pyramid where the potential for growth is enormous. Large multi-national retail giants realized decades ago about the importance of catering to the rural consumer so they started offering their goods in sachets that sold for pennies. This brought about a change in the buying habits of the rural consumer and almost all companies in the FMCG space now follow this concept. But the challenge does not end here.Our expertise will help you to tap the affluent but non-English speaking rural consumer who has tremendous purchasing power but is not aware of the benefits of the products being offered. By working with multiple brands in the rural marketing space, we have shattered the myth that the rural poor do not have adequate purchasing power. In fact, the reverse is true and one satisfied customer in the rural market gets ten more customers who want to experiment with the same product. We regularly organize cultural festivals, haats, melas and other such events to help brands showcase their products to the rural consumer who does not want to lag behind their urban counterparts in any way. In terms of aspirations, we see no difference between rural and urban consumers and it is this latent desire amongst rural consumers to be at par with their urban counterparts that we tap into to sell the products of our clients.