Retail

Additional Details

According to industry experts, the Indian retail sector is poised to grow at a compounded annual growth rate of 11.4%from $353 billion in FY10 to $ 543 billion in FY14. Retail marketing is one of the key services that we provide to our clients in order to help them achieve robust top line growth. Our expertise helps them to get the 4P’s of marketing right: Product, price, place and promotion and by getting the marketing mix, product mix and promotion mix right, we script the success story of the brands we work with.Retail marketing encompasses numerous activities that are undertaken by the retailer to increase the awareness of a product. Our team of professionals offer help in the right merchandising strategies by placing high value goods at strategic points where they are most likely to be picked by the consumer. We advise retailers to stock high margin products at eye-level and in the front rows, so that impulse buying can be induced and customers can fill their shopping baskets without having to struggle too much to find the products of their choice.Our experience has shown that the moment a shopper enters the store, his eyes turn towards the left and this is a fact that has been universally proved based on empirical evidence. The best products and the ones which yield the highest margins can be placed on the left side of the store to generate maximum sales.