Market Size Analysis

Additional Details

We provide best market size analysis services to our clients. Market size analysis includes comprehensive qualitative and quantitative interview, survey preparation, data collection, research of collected data and analysis to identify important internal and external factors about product and service and your target market. Entire market research process is broken down in three stages namely qualitative analysis, quantitative analysis and SWOT analysis.

The Market Size Analysis gives the answer to following questions:

    What is the Volume and Value of Product/Market?
    Growth rate?
    Market Share of organized versus unorganized manufacturers?
    What about imported brands? How do they operate in India? Who are the new entrants in this market?
    Who else is likely to enter the Indian market?
    Horoscope: Details regarding company profile, product range, distribution network and promotional activities of leading manufacturers.
    Strengths and weaknesses of key competitors.
    What are the various potential segments?
    Which are the fastest growing?
    Any specific demand drivers?
    What is the typical price range? Is their any price variation among segments?
    What about supply chain and its links?
    How do the dealers operate?
    Do they have sub-dealers?
    Desirable, essential and critical product features?
    Any specific needs and expectations of end-users?
    What is the first step in buying process?
    How does the prospect go about later on?
    Are they easily able to find a source?
    Key purchase determining attributes/ attractions?
    What about payment terms?
    Is credit prevalent in the business?
    Are they satisfied and loyal with existing suppliers?
    Is their any gap between their experiences and expectations with respect to product, support and pricing?
    Awareness levels?

It enables our clients to recognize opportunities in the marketplace and areas that the client should not be targeting, so not to waste time and money in that market.