Business Intelligence

Additional Details

Business Intelligence mainly refers to computer based techniques used in identifying extracting and analyzing business data such as sales revenue by products or department or by associated costs and increases. Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers. Key Performance Indicators help an organization define and measure progress toward organizational goals The objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies the regulatory environment in which the firm competes the actions of competitors and the implications of these actions Process: Identify the Key Performance Indicators Data Mining Analysis of the data Presentation Advantages Of Business Intelligence: Competitive and location analysis Customer behavior analysis Targeted marketing and sales strategies Business scenarios and forecasting Business service management Business planning and operation optimization Financial management and compliance