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Customer Satisfaction Studies

Customer satisfaction is closely related to employee satisfaction. Hence, simultaneous customer and employee testing yields extra information on which, what, how, and why issues need to be addressed.

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Customer satisfaction is closely related to employee satisfaction. Hence, simultaneous customer and employee testing yields extra information on which, what, how, and why issues need to be addressed. This survey is conducted according to a planned strategy so that the exact feedbacks can easily be obtained. A continuous improvement of customers' happiness with products and services is most important to safeguard revenues and profits.

 

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