Ashok Leyland

Through various Corporate Social Responsibility (CSR) initiatives we strive to improve the quality of the environment and life at large. Our constant endeavor has been to make our vehicles consume less, pollute less which is reflected in our developmental work (often well ahead of legislation), eco-sensitive manufacturing systems, processes, energy conservation measures and conscious greening initiatives.

Considerable ground has been covered in spreading HIV/AIDS awareness, medical and blood donation, driver training, safety on the highways and setting up and hand-holding women self-groups to be economically self dependent. Employee volunteerism is encouraged and recognized.


Our Mission

Products

First to meet emission standards: Over the decades, our focus has been to address the twin concerns of fuel-efficiency and emissions. When legislation came in 1987, limiting vehicular emission, our vehicles were ready to meet them. In 1992 when more stringent norms for gaseous emissions were introduced, we were already offering eco-friendly engine technology thanks to our timely technology tie-ups. In 1996, when the permissible levels of gaseous exhaust emissions were tightened, we again met the norms with ease.

India’s first CNG-powered Bus was introduced in 1997 in Mumbai. Today, over 6,500 CNG buses ply on the roads of Delhi, Ahmedabad, Vijayawada and Mumbai.

India’s first Hybrid Electric Vehicle was showcased in 2002 marking the introduction of another alternative vehicle technology.

India’s first CNG Hybrid Plug-in Bus: which uses a combination of CNG and electricity was launched in 2010 and was in service during the Commonwealth Games in New Delhi.

The country’s first Hythane engine was developed in 2009. 20% of Hydrogen is added to CNG to make the engine more fuel efficient and to emit less than normal CNG engines.
We were also the first in India to develop a common rail engine for commercial vehicles.

Beyond Products

To get the best out of our eco-friendly engine technology through reduced emissions, round-the-year awareness and action programmes are held at operator meets and service campaigns.

While our comprehensive all-India network of service and genuine parts outlets ensure scientific vehicle maintenance, regular training is also imparted to our dealers and customer service personnel at our service training centers and mobile training vans.

Our Promoters

In the first-ever association with a celebrity endorser in over six decades, we have signed  Mahendra Singh Dhoni as brand ambassador. He will be the new face of Ashok Leyland and lend traction to a slew of initiatives and new product innovations that we have kick-started to become one of the strongest players in the commercial vehicle business.